Print / Social / Pitchwork
24 Hours of Le Mans is a legendary grand prix event that takes place over 24 hours, and it's also an exercise in endurance that’s grueling for participants. Especially the ones watching at home.
Tagline – How will you endure?
Copywriter: Evan Beasley
Art Direction: Sanay Lemus
DIGITAL
Pre-roll clips that live on web and mobile of the Fox Sports Go app. They will run before the start of the 24 hour live stream.
SOCIAL
Le Mans and Microsoft will partner to host a 24 hour race competition. The race will go down on the official Le Mans track in Forza Motorsport 6. This online battle will be a simulation of the actual event. Winners will receive swag to help them endure watching 24 hours of live stream.
Print / Social / Pitchwork
This maple syrup comes from the land of the maple leaf, and that influence can be felt with every bite. It’s so delicious and rich, you’ll forget how to be rude.
Tagline – So perfect, you have to be polite
Copywriter: Evan Beasley
Art Direction: Jane Stephens Owenby
SOCIAL
Canadian Finest will start a Twitter account with the purpose of finding rude or mean posts from celebrities, and retweeting them along with a polite version of that post with the hashtag #MapleSyrupMakeover.
Print / Social / Pitchwork
An increasing number of pet owners are turning to the art of dog shaming–posting pics with signs that describe their companion's bad behavior.
Sorry folks, pet training's a choice. This one's on you.
Tagline – Don't be a bad human
Copywriter: Evan Beasley
Design: Hollis Griffith Callas
Photography: Kenneth Richards
DIGITAL
Banner ads will be placed on dogshaming.com's Facebook page and website.
