PIEDMONT COLUMBUS REGIONAL

Outdoor / Sponsorship / Interactive

Piedmont Columbus Regional was a sponsor in the 2018 Soldier Marathon, which donates to a number of organizations that support our military communities. Instead of a typical branded sponsorship, we decided to go big, literally. We created a 7 foot tall by 75 foot long banner, that depicts three different generations of military members fighting side by side. They are all running toward the same direction and as runners passed by the banner, it seemed as if they were running alongside these heroes. Our message at the end of the banner:

Piedmont Columbus Regional: Supporting our military community every step of the way

Awards: Silver – 2019 Mobile Addy Awards

Copywriter: Evan Beasley

Art Direction: Deanna Chisholm

Creative Director: RT Herwig