BILL-E’S BACON 

Social / Stunt / Promotion

When PETA wanted the world to stop saying ‘bring home the bacon’ and instead say ‘bring home the bagels,’ Bill-E’s Bacon decided to get woke and get with the program. In less than 24 hours, the Bill-E’s Bacon website and social media accounts were transformed into Bill-E’s Bagels. If someone tried to buy any bagels after landing on the website, they were given a reveal message that this was a joke. Along with the reveal, we offered them 10% off all Bill-E’s Bacon orders using the promo code PETA. The full case study video can be seen below.

Awards: Gold – 2019 Birmingham Addy Awards / Gold – 2019 Mobile Addy Awards

Copywriter: Evan Beasley

Art Direction: Mary Buzbee

Art Direction: Lauren Meadows

Art Direction: Alexia Korte

Associate Creative Director: Jason Corbin

Creative Director: RT Herwig